Tailored Athlete

Tailored Athlete creates premium tailored fit menswear specifically designed to complement the muscular physiques of men with athletic builds.

Over the past year as a Creative Strategist at Tailored Athlete, I’ve:

• Established streamlined processes that transformed Tailored Athlete's creative team's output from 20 to over 150 ads weekly

• Massively improved and scaled product categories YoY in Q1 & Q2 2025 through enhanced creative quality and strategies:
  Shirts
  - US account: Ad spend doubled (+100%), with a solid 1.91 ROAS.
  - ROW account (Rest of the World): Spend up by +88%, maintaining a decent ROAS of 1.62.
  
  T-Shirts
  - US account: Ad spend +49% YoY, ROAS improved slightly to 1.45x from 1.44x.
  - ROW account: Ad spend +63% YoY, ROAS 1.57x.
  
  Shorts
  - ROW account: Spend up +158% YoY to £158k, with an impressive 1.93 ROAS.
  

• Developed winning testing strategies for customer personas

• Optimized workflows through automation

• Built a high-performing creative team through strategic hiring and training